Pentagram Delivers Messages Without Words at the People's Climate March
Laura McQuarrie — April 30, 2015 — Social Good
References: new.pentagram & creativeguerrillamarketing
Protest signs can be witty, but wordy and the chants that groups shout out can be sometimes hard to hear if you don't know what the people are protesting for. In order to make the messages more clear and easier to understand, Pentagram developed Earthmoji for the People's Climate March in London.
The colorful protest signs were simplified to three emojis, such as the face of a panda, an hour glass and a skull, bringing awareness to the extinction of the beloved bear species. Other issues communicated through these powerful emoji signs included bicycling, deforestation and recycling. Although the messages may be a little abstract, at least they are attention-grabbing enough to get people to start asking questions on these topics.
The colorful protest signs were simplified to three emojis, such as the face of a panda, an hour glass and a skull, bringing awareness to the extinction of the beloved bear species. Other issues communicated through these powerful emoji signs included bicycling, deforestation and recycling. Although the messages may be a little abstract, at least they are attention-grabbing enough to get people to start asking questions on these topics.
Trend Themes
1. Emojis in Protest Signs - Using emojis in protest signs simplifies messages and makes them more attention-grabbing.
2. Symbolic Communication in Activism - Using symbols instead of words allows for clearer and more impactful activism messages.
3. Abstract Messaging in Protests - Abstract messages in protests spark curiosity and prompt conversations.
Industry Implications
1. Advertising - Advertising agencies can explore using emojis to create impactful campaigns.
2. Activism - Activist organizations can utilize symbols to convey messages effectively during protests.
3. Graphic Design - Graphic designers can experiment with abstract messaging using symbols and emojis.
4.4
Score
Popularity
Activity
Freshness
