This brilliant ad to promote Moe's Southwest Grill brings a rock and roll theme by creating a real electric guitar made out the eatery's tortilla chips. The ad begins in a rustic garage, where a man turns on a retro radio and starts playing some heavy guitar music.
As the ad proceeds, the man is seen measuring, cutting and glazing a large tortilla chip. It is quickly revealed that he is making a guitar with real strings and an amp jack to plug into speakers. When the guitar is finished, the man turns on his own speakers and starts rocking out -- right before he smashes the edible guitar in true rocker fashion.
The playful ad was created to promoted Moe's Southwest Grill. More specifically, the goal was to promote the restaurant's free queso day, 'Quesopalooza.'