To introduce Australian locations to its newest dish, McDonald's decided to release a series of 'Fryflix' movies to bring Loaded Fries to the masses. A total of five Fryflix ad spots were released, all of which tell the story of french fries unable to escape the wrath of the upcoming Loaded Fries. Each narrative was told through dramatic reenactment and uses fries as characters.
The Loaded Fries option is a first for the fast food giant, allowing patrons to top their McDonald's fries with guacamole and salsa or bacon and cheese sauce. McDonald's signature fries have remained largely untouched, due to their continued popularity. However, these Mexican-inspired add-ons speak to a growing number of consumers who seek to have more multicultural food available in mainstream restaurants.
Why This Trend Is Growing
- Branded Short Films
- Creating branded short films to introduce new products or services.
- Multicultural Food Options
- Offering multicultural food options to cater to a diverse consumer base.
- Interactive Advertising
- Using interactive advertising to engage consumers in a unique and creative way.
Industries Being Reshaped
- Fast Food
- Introducing new menu items through innovative advertising strategies in the fast food industry.
- Film and Entertainment
- Partnering with brands to create branded content such as short films for promotions in the film and entertainment industry.
- Food and Beverage
- Incorporating multicultural flavors and ingredients to appeal to a growing diverse audience in the food and beverage industry.
