The Iceland Fully Loaded Fries Come in Three Flavors
Michael Hemsworth — February 5, 2022 — Marketing
The Iceland Fully Loaded Fries have been created in partnership with The Food Warehouse to provide consumers with a way to enjoy an indulgent pub menu favorite from the comfort of home. The product range comes in three options to choose from including Fully Loaded Hoisin Duck Fries, Fully Loaded Philly Cheese Steak Fries and the Fully Loaded Double Cheeseburger Fries. The products are all crafted with premium ingredients and feature layers of ingredients to explore as the fries are enjoyed.
The Iceland Fully Loaded Fries are being launched by the UK grocery store brand at a price point of £3 for a 510-gram pack. Available both in-stores and online, the fries are being offered as part of a two for £5 deal until February 15, 2022.
The Iceland Fully Loaded Fries are being launched by the UK grocery store brand at a price point of £3 for a 510-gram pack. Available both in-stores and online, the fries are being offered as part of a two for £5 deal until February 15, 2022.
Trend Themes
1. Convenient Loaded Fries - There is an opportunity for food service establishments to innovate in the space of loaded fries by offering them in a convenient, take-home format.
2. Gourmet Fast Food - As consumers look to indulge in comfort food, there is a trend towards offering premium ingredients and elevated flavor profiles in fast food options such as loaded fries.
3. Globalized Comfort Foods - Fast food options and snacks continue to expand their flavor profiles to include global and fusion cuisines, as exemplified by the Hoisin Duck and Philly Cheese Steak options of the Iceland Fully Loaded Fries.
Industry Implications
1. Food Retail - Food retailers can leverage the trend of loaded fries by offering high-quality, take-home products that cater to consumer demand for elevated flavor profiles and convenience.
2. Food Service - Restaurants and fast food chains can tap into the trend of gourmet comfort foods to offer customers indulgent, flavorful loaded fries that differentiate their menus.
3. Innovative Snacks - Snack brands can experiment with global flavor profiles and hybrid cuisines to differentiate themselves in the crowded snack market and offer consumers new and exciting options.
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