'Carl's Jr' is Using Ronda Rousey to Sell a Breakfast Sandwich
Gurveer Brah — September 1, 2015 — Marketing
This fighter food ad features one of biggest new superstars in sports and gives her a platform to show her comical side. Pairing with the fast-food chain 'Carl's Jr,' Ronda Rousey looks to show that she's got a "sweeter side" with this commercial for the 'Cinnamon Swirl French Toast Breakfast Sandwich.'
This ad works in tandem with both brand's interests, trying to create a new twist on perception for both entities in this commercial. Carl's Jr has often been criticized for being too sensual in its marketing and Rousey has been criticized for often being confrontational. This fighter food ad is tongue-in-cheek, being labeled as Ronda's "most satisfying takedown." The 'Knockout Breakfast' also comes "with a sweet side" -- the ad implies that the sandwich and Ronda share those same features.
This ad works in tandem with both brand's interests, trying to create a new twist on perception for both entities in this commercial. Carl's Jr has often been criticized for being too sensual in its marketing and Rousey has been criticized for often being confrontational. This fighter food ad is tongue-in-cheek, being labeled as Ronda's "most satisfying takedown." The 'Knockout Breakfast' also comes "with a sweet side" -- the ad implies that the sandwich and Ronda share those same features.
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