In order to promote its Dark Roast, this Tim Hortons marketing stunt involved driving around the city of Toronto and offering Canadians a place to cozy up with a warm drink in the winter.
The #TimsDark bus was decked out in black on both its inside and outside, creating an atmosphere unlike most people have been in before on a bus. With the bus driving around one of the most populated areas downtown during the busiest shopping season of the year, this was a clever way for Tim Hortons provide a pick-me-up for tired shoppers. During the bus ride, people were able to sip on the cups of coffee, relax, take in the sights of Toronto and give testimonials on the new dark coffee drink.
This Coffee Marketing Stunt Surprises Canadians with a Dark Bus Ride
Laura McQuarrie — December 20, 2014 — Marketing
References: timhortons & marketingmag