McDonald's recently introduced a new smoked meat poutine in the restaurant's Quebec locations. To do so, the fast food giant enlisted the help of Quebecois hockey player Jeff Petry in a fictional negotiation session. The commercial depicts Petry continuously turning down a deal until he is finally offered a McDonald's poutine. Petry accepted with one caveat -- add smoked meat. The 'Petry Dish' is the perfect combination of Quebec's two most popular foods, poutine and smoked meat.
The "Petry approved" smoked meat poutine is now available for a limited time and even comes with a side of mustard and pickles. The new smoked meat poutine is another example of how McDonald's continues to appeal to localized and regional traditions to expand its brand. The commercial does a perfect job of marrying two cultural icons for the province, poutine and hockey.
Why This Trend Is Growing
- Localized Branding
- Using regional traditions and cultural icons to expand a brand's appeal.
- Athlete-endorsed Marketing
- Leveraging the popularity and influence of athletes to promote products or services.
- Fusion Cuisine
- Creating innovative combinations of popular foods from different cultures or regions.
Industries Being Reshaped
- Fast Food
- Opportunity to collaborate with local influencers to introduce localized menu items.
- Sports Marketing
- Harnessing the power of athlete endorsements to increase brand visibility and engagement.
- Food and Beverage
- Exploring unique and creative fusion dishes to cater to diverse consumer tastes.
