To celebrate the launch of its new Chicken Share Bucket, KFC created a 30-second ad that draws inspiration from the world of sports. With football season officially underway, the new ad helps to highlight KFC's newest menu item as the perfect tailgating snack.
In the ad titled 'Bad Call,' KFC's iconic Colonel Sanders is seen getting into a shouting match with a referee on the sidelines of a football game. Despite the raised voices and wild gestures, both the Colonel and the referee demonstrate nothing but enthusiasm over the delicious new Chicken Share Bucket. The idea is to translate the energy and enthusiasm football fans have for each game by applying the same attitude to the shareable new dish.