Companies are constantly trying to reverse the effect of desensitization their ad campaigns have on consumers and McDonald's may have figured out one way with screenshot coupons. It has turned its mobile banner ads into coupons. All a person needs to do in order to actually use them is to screenshot the "ad" and then show it at a restaurant.
McDonald's are outfitted with scanners big enough to read such mobile screenshot coupons, making the whole experience seamless and beneficial. The screenshot coupons were created by Isobar, an ad agency based in Warsaw, Poland. Super simple and playfully interactive, this is a great way to incorporate such technology into the new age of marketing. People won't even realize that they are being marketed to -- at least some of them won't.