This McDonald's ad uses a popular Hispanic personality to target one of the USA's most important marketing demographics. The ad, created specifically for Spanish-language television, features Dominican-American singer Leslie Grace, also known as the Princess of Bachata.
The ad depicts Grace hanging out at a McDonald's and seemingly suffering from a case of writer's block, when an employee encourages her to look around for some inspiration. What ensues is a full-on Broadway-style musical number with Grace singing and dancing her way through a remixed version of the song "Solita Me Voy". Rather than harping about McDonald's food, this ad focuses on a more lifestyle-oriented message to promote the restaurant chain.
This McDonald's ad is only its latest to be skewed towards a specific cultural demographic. The chain has previously won awards for its Hispanic-targeting advertisements.