Taco Bell recently announced its return as a Super Bowl advertiser with a mysterious campaign that teases a new product launch. Although Taco Bell has not released a Super Bowl ad since 2013, this year's 30 second spot promises to be something that fans will not want to miss.
The new campaign consists of a variety of ambiguous activities and interactive pop-up events that will be held in advance of Super Bowl 50. Although information is still limited, the redacted press release teases a new product launch that is described as "mouthwatering" and full of "beloved ingredients." The mysterious campaign is designed to help fans engage with the brand as they await the company's exciting announcement. The big news will finally be revealed during a 30 second ad that will air during the first quarter of the game.
In the weeks leading up to the big game, fans are encouraged to engage with the brand by checking out 'The Feed on Ta.co' for the latest updates about the mysterious new product.