Although fast food is commonly thought of as greasy, cheap and convenient, this Burger King commercial presents the new BK New Zealand lamb burger as a gourmet eat that you can get for a fraction of the price.
The burger ad stars two eccentric rich old men by the names of Poppincock and Cravat, who look extremely out of place in the fast food joint with their thick fur coats, monocles, top hats, pocket squares and pristine white gloves. The two share a quick conversation about the lamb burger, before sharing a "rich person laugh" over what they consider to be a steal in terms of price, since they can indulge in a meal and still find themselves richer yet. If their loud laughter wasn't enough to disturb other BK diners, the commercial's conclusion with a gunshot will.
What Makes This Trend Stand Out
- Gourmet Fast Food
- Disruptive innovation opportunity: Develop high-quality, gourmet food options in the fast food industry to attract affluent customers.
- Humorous Marketing
- Disruptive innovation opportunity: Incorporate comedic elements in advertising campaigns to capture attention and create a memorable brand image.
- Contrasting Brand Image
- Disruptive innovation opportunity: Create ads that challenge stereotypes and surprise consumers by presenting unexpected concepts or characters.
Sectors Adopting This
- Fast Food
- Disruptive innovation opportunity: Introduce unique and premium menu items to elevate the fast food dining experience.
- Advertising
- Disruptive innovation opportunity: Experiment with unconventional storytelling methods in advertisements to stand out in a crowded market.
- Entertainment
- Disruptive innovation opportunity: Collaborate with humor-driven content creators to produce engaging commercial videos that resonate with viewers.
