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Top 65 Interactive Trends in February

From Outdoor Urban Gym Pop-Ups to Interactive Beer Fridges

— February 27, 2016 — Marketing
The top February 2016 interactive trends highlights innovations such as digital in-store displays and activations that require participation from consumers.

Toilet cleaner brand Bloo's recently took to the streets of London's St Paul's neighborhood with an interactive activation that featured an enormous fiberglass toilet. The event, officially called 'Bloo Monday,' aimed to infuse the daily commute with a bit of playfulness. Giving out flowers and inviting guests to write down something that was making them "Bloo" and flush it down the giant toilet. Additionally, the event featured a brass band who played a number of uplifting tunes.

The top February 2016 interactive trends speak to the desire for meaningful, memorable experiences that are likely to form the basis of a loyal relationship between brand and consumer.
6.1
Score
Popularity
Activity
Freshness
65
Movie-Interrupting Pranks
Movie-Interrupting Pranks
Tivo's Movie Stunt Disturbs a Film's Climax with a Commercial Break
<
64
Hair-Raising Interactive Posters
Hair-Raising Interactive Posters
This Movie Poster Design Gives People a Feel for Carrie's Powers
<
63
Fast Food College Scholarships
Fast Food College Scholarships
The 'Live Más Scholarship' Does Not Target Athletes or Scholars
<
62
OLED Stargazing Pranks
OLED Stargazing Pranks
LG's TV Prank Tricks the Public into Seeing Stars
<
61
Livestreamed City Tours
Livestreamed City Tours
'Play Melbourne Live' Provides a Peek at the City Through Periscope
<
60
Streaming Service Kiosks
Streaming Service Kiosks
A Spotify Pop-Up Has Launched Inside London's King's Cross Station
<
59
Backyard Design Kiosks
Backyard Design Kiosks
Canadian Tire's Patio Builder Tool Helps Consumers Visualize with VR
<
58
Exclusive Influencer Apps
Exclusive Influencer Apps
Celebrities are Helping to Boost Twitter Moments with New Social Tools
<
57
Pre-Roll Race Ads
Pre-Roll Race Ads
This Mini Cooper Challenge Turns a Pre-Roll Ad Into a Game
<
56
High-Tech Family Eateries
High-Tech Family Eateries
Restaurant Technology at Richtree Natural Market Enriches Experiences
<
55
Branded Concierge Services
Branded Concierge Services
The FordPass Promotion Gives Car Owners Access to Special Perks
<
54
Burger-Naming Contests
Burger-Naming Contests
This Chain is Giving Fans an Opportunity to Name Its New Burger
<
53
Ad-Replacing Short Stories
Ad-Replacing Short Stories
Matchbook's Ad Stories Brings More Substance to Website Sidebars
<
52
Personalized 3D-Printed Shavers
Personalized 3D-Printed Shavers
Philips is Now Helping Consumers Make Their Own Electric Shavers
<
51
Musical Marketing Strategies
Musical Marketing Strategies
The 'Bach to Rock' Program Relies on Grassroots Marketing
<
50
Transport-Themed Museum Cafes
Transport-Themed Museum Cafes
This Cafe Celebrates London's Transit System with Tube-Themed Drinks
<
49
Digital Santa Claus Selfies
Digital Santa Claus Selfies
UK Retailer GAME Implemented an Augmented Reality System for Shoppers
<
48
Dynamic Wine Signage
Dynamic Wine Signage
Total Wine and More's Retail Signage Uses Video to Reveal Product Origins
<
47
Digital Hispanic Emoticons
Digital Hispanic Emoticons
The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience
<
46
Underwater Social Adventures
Underwater Social Adventures
Oris' Social Media Experience Takes Instagram Users Underwater
<
45
Musical Coffee Promotions
Musical Coffee Promotions
The Starbucks App Now Allows Customers to Discover In-Store Music
<
44
Personalized Digital Gift Wrap
Personalized Digital Gift Wrap
The Burberry WeChat Account Was Launched Ahead of Lunar New Year
<
43
Adventure Travel Brand Challenges
Adventure Travel Brand Challenges
This Red Bull Challenge Will Have Teams Barter with Cans
<
42
Consumer-Driven Soup Competitions
Consumer-Driven Soup Competitions
The Glorious! Soup Brand is Asking Fans to Create a New Flavor
<
41
Touchscreen Fashion Displays
Touchscreen Fashion Displays
At Harrods, Adidas Uses an Interactive Product Browser to Model Goods
<
40
Wizardly Valentine's Day Diners
Wizardly Valentine's Day Diners
This Promotion Involves Dining in the Great Hall of Hogwarts
<
39
Literary Travel Games
Literary Travel Games
Travelzoo's Map Challenges Bookworms to Win a Literary-Themed Holiday
<
38
Interactive Wine Tables
Interactive Wine Tables
Graphene 3D Lab and Ideum Elevate Wine Experiences with Technology
<
37
Giant Cheeseboard Tastings
Giant Cheeseboard Tastings
Jacob's Held a London Event with a 40-meter-long Cheeseboard
<
36
In-Store Holiday AR Events
In-Store Holiday AR Events
Tesco Mobile Ireland Hosted an In-Store Holiday AR Experience
<
35
Prisoner's Dilemma-Inspired Eateries
Prisoner's Dilemma-Inspired Eateries
The 'Betrayers’ Banquet' is a Psychological Dining Experiment
<
34
Parisian-Inspired Dining Experiences
Parisian-Inspired Dining Experiences
This Themed Dinner Party Involved an Immersive Atmosphere
<
33
In-Store Movie Experiences
In-Store Movie Experiences
A Series of In-Store Star Wars Activities Delight Tesco's Customers
<
32
Mysterious Restaurant Campaigns
Mysterious Restaurant Campaigns
The Latest Taco Bell Campaign Teases a New Product Launch
<
31
Wine Store Bars
Wine Store Bars
'WineStyles' is a Retail Store During the Day and a Tasting Bar at Night
<
30
Breakfast Vending Machines
Breakfast Vending Machines
Quaker's Pop-Up Breakfast Vending Machine Doles Out Free Meals
<
29
Interactive Beer Fridges
Interactive Beer Fridges
Bud Light's Digital Fridge Displays Reveal Branded Content
<
28
Festive Scented Taxi Cabs
Festive Scented Taxi Cabs
Molton Brown's 'Christmas Carriages' Offer Induglent Rides
<
27
Wine Discovery Units
Wine Discovery Units
Etude's Countertop Display Promotes Discovery of a Wine's Origins
<
26
Immersive TV-Themed Bars
Immersive TV-Themed Bars
This Immersive Brewery Experience is Based on the TV Show Breaking Bad
<
25
Mobile Tourism Truck Pop-Ups
Mobile Tourism Truck Pop-Ups
Visit Florida and Hertz Teamed Up for an Event in London
<
24
Swedish Furniture Brand Exhibits
Swedish Furniture Brand Exhibits
A IKEA Exhibition on Storage Will Go on Display in London
<
23
RFID Wine Displays
RFID Wine Displays
Vistasys' Information Kiosk Scans Wine Bottles to Reveal Product Facts
<
22
Mindful Fitness Campaigns
Mindful Fitness Campaigns
New York Sports Clubs' Latest Ads is Actively Encouraging
<
21
Blue Monday Happiness Promotions
Blue Monday Happiness Promotions
Toilet Cleaner Brand Bloo's Delighted Consumers with Bloo Monday
<
20
On-Demand VIP Store Hours
On-Demand VIP Store Hours
The Kenneth Cole Bowery Flagship Will Open at All Hours for VIPs
<
19
Speakeasy-Inspired Dining Experiences
Speakeasy-Inspired Dining Experiences
This Restaurant Delivers the Full Speakeasy Experience
<
18
Flavor-Swapping Chip Promotions
Flavor-Swapping Chip Promotions
The 'Flavor Swap' Campaign Pits Old Flavors Against New Ones
<
17
Interactive Dining Events
Interactive Dining Events
This Restaurant Combines Interactive Theatre with Fine Dining
<
16
Open-Kitchen Dining Experiences
Open-Kitchen Dining Experiences
This Restaurant Prepares Each Meal in Front of Diners
<
15
Virtual Reality Santa Visits
Virtual Reality Santa Visits
The JCPenney VR Santa Experience is Driving In-Store Traffic
<
14
Outdoor Urban Gym Pop-Ups
Outdoor Urban Gym Pop-Ups
Fitness Supplements Brand Maxinutrition Will Host an Outdoor Gym
<
13
Snowy White Christmas Pop-Ups
Snowy White Christmas Pop-Ups
The Cadbury Festive Joy Tour Continues to Spread Joy in the UK
<
12
Urban Safari Treehouse Pop-Ups
Urban Safari Treehouse Pop-Ups
This Enormous Activation is for the Lion Sands Game Reserve
<
11
Holiday Candy Pawnshop Pop-Ups
Holiday Candy Pawnshop Pop-Ups
The Skittles Holiday Pawn Shop Trades Candy for Unwanted Gifts
<
10
Oversized Billiards Promotions
Oversized Billiards Promotions
This Citroen Event Showcased the Brand's New Airbump Technology
<
9
Wine Discovery Stores
Wine Discovery Stores
This Winestore Features Clever Signage and an Interactive Tasting Station
<
8
Co-Branded Grooming Events
Co-Branded Grooming Events
The Carlsberg Ted Baker Event Celebrated the End of Movember
<
7
Curbside Cupboard Pop-Ups
Curbside Cupboard Pop-Ups
This KD Pop-Up Celebrated the Launch of the Brand's New Name
<
6
Vacation-Inspired VR Events
Vacation-Inspired VR Events
This Kayak Pop-Up Transported People to Miami Via VR
<
5
Multi-Dimensional Dining Experiences
Multi-Dimensional Dining Experiences
The 'Chambers of Flavour' Events are Packed with Suprises
<
4
Winter-Themed Whiskey Pop-Ups
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
<
3
Festive Chocolate-Covered Pop-Ups
Festive Chocolate-Covered Pop-Ups
The Cadbury Christmas Grotto is Part of Its UK Advent Tour
<
2
Branded Fitness Park Pop-Ups
Branded Fitness Park Pop-Ups
This Reebok Pop-Up Brings the Gym Outside in London
<
1
Luxury Car Digital Experiences
Luxury Car Digital Experiences
This Bentley Digital Experience Took Over an Amsterdam Hotel
<