Located in London's busy King's Cross station, this Spotify pop-up serves as a point-of-purchase as well as a product education experience. Partnering with agency Wasserman Experience for the event, the Spotify pop-up aimed to raise awareness on the service and its offerings and educate consumers on its premium paid service.
The pop-up is an example of an experiential marketing activation that serves to engage consumers organically through face-to-face product interactions at events. The Spotify pop-up at King's Cross station is also equipped to facilitate on-site sign-ups, making it easy for commuters to take advantage of any free time between trains.
The engaging Spotify pop-up in King's Cross station was created and run by Wasserman Experience, a London-based agency who recently ran several large-scale fan experiences to promote the series of NFL games in London.
A Spotify Pop-Up Has Launched Inside London's King's Cross Station
Rebecca Byers — December 30, 2015 — Marketing