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The Latino Emojis Keyboard Offers Consumers a More Inclusive Experience

 - Jan 21, 2016
References: latinoemojiapp & adage
Being that Hispanic consumers are well-versed in technology, the Latino Emojis keyboard is intended to offer users a way to express themselves in a digital way that pays homage to their culture.

Created by advertising agency Zubi, the emoji keyboard is designed to offer clients a way to connect with Latin consumers in a more fun, relaxed yet inclusive manner. Explaining the ideation process behind the app, Chief Administrative Officer Michelle Zubizarreta elaborates that, "We knew the Latino Emojis would be a hit because Latinos are arguably the most expressive individuals in the world -- we wear our hearts, passion and excitement on our faces and in our cultural choices and preferences."

As brands look to connect with different consumer segments like Hispanics more closely, the Latino Emojis keyboard is intended to celebrate diversity.