A new, exciting Red Bull challenge will have cans of the energy drink serving as currency. The travel competition will involve 10 teams from the UK and will kick off at starting points in five different cities in April. Those cities include: Barcelona, Florence, Berlin, Edinburgh and Prague.
The adventurous Amazing Race-style event is currently recruiting teams for the competition that will span Europe and involve each competitor turning over their cash and wallets in favor of a large supply of Red Bull. The teams will then have to use the supply of Red Bull to barter for food, transportation and accommodation.
The winner of the 'Can You Make It?' Red Bull challenge will win the "ultimate European summer adventure" from Red Bull and Contiki Travel.
Adventure Travel Brand Challenges
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