Twitter Moments was launched as a way to help users discover real-time news and events. Now, this feature is becoming more interesting as select influencers have been given access to new tools to engage their followers. This includes a special Twitter Selfie Camera, which has been used by Demi Lovato, as well as a Q&A app designed to help celebs field questions from their fans.
These tools are event-specific, meaning that it becomes easier for celebrities to respond to interactions and questions about a certain event as it happens. Additionally, the tools are also connected to analytics, which reveals statistics like follower increases or drops during or after an event.
The set of new apps also includes a Challenger app, which prompts a celebrity to perform certain actions, as directed by fans.