In order to communicate what it's best known for, Swiss watch brand Oris created a fun social media experience to share on Instagram. Oris is most well-known for the deep dives its watches can take, so it decided to replicate this experience without real water. To do this, the brand invited its followers to virtually explore the Bosphorus in an adventure called 'Oris, The Lost Watch.'
The Atlantis-inspired experience has fans look for watches hiding among the pictures posted to Oris' Instagram account. Once a watch is identified, a user can visit the tagged account and like the photo. To actually win a watch, users must share a photo of their own under the #ANewDiscovery tag, using themes like sea, time or depth. Even those who don't want to participate will enjoy scrolling through the brand's artful social feed.