David's Tea is launching a new social media initiative that asks tea lovers to send in pictures of where they enjoy drinking the brand's tea.
The campaign called #TeaTravels is using Instagram as its main source of shared photos, and will create a curated scrapbook of various photos of where people take their tea. David's Tea is using #TeaTravels as a fun, summertime activity where a winner will be determined and will receive a prize of tea accessories and tea in a massive kit.
David's Tea is part of the recent tea store explosion and by engaging tea lovers everywhere, it is hoping to attach its brand to everyday experiences. The #TeaTravels gallery is still growing and has received entries from all over the world from Japan to Northern Quebec.