The results of Quaker Oats' Bring Your Best Bowl Contest have been revealed, introducing a most unexpected new kind of savory oats to the market.
The winning idea came from Karen D. of Boston, who suggested that the brand make Apple Cheddar Rosemary as its newest Instant Oatmeal flavor. As well as showing off the versatility of its oats, Quaker now has the potential to explore oatmeal as a meal that can be enjoyed at any time of the day. Other flavors in the finals included Vanilla Chai and Lemon Ricotta Pancake.
Near the end of last year, Quaker launched the 'Oat Café' in London, which gave people the chance to sample other unusual oatmeal varieties like Black Sesame + Chili.
Savory Instant Oatmeals
More Stats +/-
Fortified Honey Products
Farm-Sourced Soap Collections
Portion Control Dessert Cookies
Creamy Porridge-Based Lattes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.