Phoenix-based grocer Basha’s launched a creative doughnut contest earlier this month, allowing young participants to think up new flavors in exchange for a tasty prize offering. The brand's 'Doughnut Flavor Craze Contest' is currently open to children aged 8 to 18 and will announce its winners on May 31st.
After submitting a 100 word description of their unique flavor idea, participants are given a chance to win a slew of delicious prizes, including a $100 Basha’s gift card that gives one access to a complimentary dozen doughnut pack once a month.
Others include a runner up $75 gift card and a third place $50 gift card. With 13 finalists chosen, the contest will also each receive a $25 gift card and a dozen doughnut pack. The first prize winner of the contest will also have their creation featured in Basha's stores, where it will be available for purchase.
Why This Trend Is Growing
- Creative Food Contests
- Food brands can launch creative contests to engage their audience and drive product innovation.
- Youth-targeted Marketing
- Brands can target youth with marketing campaigns and contests to build brand loyalty among younger generations.
- Crowdsourced Product Development
- Contests can inspire crowdsourced product development, allowing brands to tap into the creativity and expertise of their customers.
Industries Being Reshaped
- Food Retail
- Food retailers can leverage creative contests and prizes to drive loyalty, engagement, and innovation among their customers.
- Marketing and Advertising
- Marketing and advertising agencies can help brands create and execute youth-targeted campaigns that drive awareness and engagement.
- Crowdsourcing Platforms
- Crowdsourcing platforms can help brands design, launch, and manage creative contests and crowdsourced product development initiatives.
