This 'Doughnut Flavor Craze Contest' Offers Prizes for New Flavor Ideas
Jana Pijak — May 16, 2016 — Marketing
Phoenix-based grocer Basha’s launched a creative doughnut contest earlier this month, allowing young participants to think up new flavors in exchange for a tasty prize offering. The brand's 'Doughnut Flavor Craze Contest' is currently open to children aged 8 to 18 and will announce its winners on May 31st.
After submitting a 100 word description of their unique flavor idea, participants are given a chance to win a slew of delicious prizes, including a $100 Basha’s gift card that gives one access to a complimentary dozen doughnut pack once a month.
Others include a runner up $75 gift card and a third place $50 gift card. With 13 finalists chosen, the contest will also each receive a $25 gift card and a dozen doughnut pack. The first prize winner of the contest will also have their creation featured in Basha's stores, where it will be available for purchase.
After submitting a 100 word description of their unique flavor idea, participants are given a chance to win a slew of delicious prizes, including a $100 Basha’s gift card that gives one access to a complimentary dozen doughnut pack once a month.
Others include a runner up $75 gift card and a third place $50 gift card. With 13 finalists chosen, the contest will also each receive a $25 gift card and a dozen doughnut pack. The first prize winner of the contest will also have their creation featured in Basha's stores, where it will be available for purchase.
Trend Themes
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Creative Food Contests — Food brands can launch creative contests to engage their audience and drive product innovation.
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Youth-targeted Marketing — Brands can target youth with marketing campaigns and contests to build brand loyalty among younger generations.
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Crowdsourced Product Development — Contests can inspire crowdsourced product development, allowing brands to tap into the creativity and expertise of their customers.
Industry Implications
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Food Retail — Food retailers can leverage creative contests and prizes to drive loyalty, engagement, and innovation among their customers.
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Marketing and Advertising — Marketing and advertising agencies can help brands create and execute youth-targeted campaigns that drive awareness and engagement.
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Crowdsourcing Platforms — Crowdsourcing platforms can help brands design, launch, and manage creative contests and crowdsourced product development initiatives.
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