As part of the brand's lead up marketing to the Summer Olympic Games in Rio this year, the Panasonic #YallaRio contest will send two lucky raffle winners to the games.
The Panasonic #YallaRio campaign is runnng from May 15th to June 31st and will offer those that shop for specific products entry into the contest. The campaign is taking place in the United Arab Emirates and the two winners will consist of one from Oman and the other from Jordan.
The Panasonic #YallaRio campaign is being launched as a way for the brand to drum up support for the games and remind the public of their continued involvement with them. Being that Panasonic is an Official Ceremony Partner for the Rio 2016 games, the Panasonic #YallaRio contest comes as a logical move by the brand.