Pizza Hut recently teamed up with Pepsi to launch a new promotion that rewards customers with a free Personal Pan Pizza. The new campaign is designed to bring Pepsi's 'Say It With Pepsi' campaign to life with a clever spin on its branded emojis.
As part of the new promotion, customers will receive a free Personal Pan Pizza when they bring in a PepsiMoji bottle to participating Pizza Hut locations. However, customers cannot just bring in any PepsiMoji bottle -- they must bring in products branded with a slice of pizza or the full pizza emoji in order to redeem their free pie.
The idea behind the co-branded promotion is to bring the PepsiMojis to life in the form of tangible rewards. As chief marketing officer of Pizza Hut Dave Timm explains, "Emojis are much more than icons. They're a universal language that have the ability to connect people around the world."