Dairy Queen's Blizzard Fan Club is a mailing list that features over 4 million members to date. Celebrating the dessert chain's most popular menu item -- its famous Blizzard ice cream -- this email club gives subscribers a chance to access limited edition offers like "buy one, get one free" coupons upon joining and even birthday surprise vouchers.
Additionally, Blizzard Fan Club members are also treated to monthly promotional offers that they can access directly in their inbox. Beloved by consumers of all ages, the Dairy Queen blizzard is a menu item that isn't digressing in popularity.
Contrary to similar loyaty program apps, Dairy Queen's mailing list promotion is simple and hassle-free, appealing to patrons who are interested in special offers without having to download anything to their mobile device.