Interflora, a floral company that's based in Copenhagen, Denmark created a heartfelt Christmas campaign for Danes with help from Brandhouse, an advertising agency. Titled 'Captain Bobo's Christmas,' the ad begins with a young girl, who connects with a one-eyed teddy bear she spots in her classroom, an environment which she seems to find a little intimidating.
After this, she's with the teddy bear every day, showing the development of her friendship with it. She and her mother start getting ready for the holidays, however she always remembers to give the teddy bear her attention -- despite that she can't physically be near it. With this, Interflora reminds consumers of the importance of paying attention to their loved ones over the holidays -- especially those who they aren't able to see.