Build-A-Bear Workshop's FURever Flower Shoppe Shares Bouquet Bears
Laura McQuarrie — February 8, 2022 — Life-Stages
References: buildabear & prnewswire
For Valentine's Day, Build-A-Bear Workshop created the FURever Flower Shoppe, an online destination for sweet keepsake gifts like the Bouquet Bear. This bear is styled like a floral bouquet with textured rose-inspired fur and paw pads in matching colors, either red, white, yellow or pink.
As ever through Build-A-Bear, the rose-themed teddy bears can be customized with floral scents and special voice messages to share heartfelt greetings on Valentine's Day and other meaningful occasions. For adult consumers giving gifts this Valentine's Day season, the Bouquet Bear is a lasting gift that can only be found online and it has the potential to support people shopping for kids, girlfriends, partners and other loved ones.
There are also other new ways to gift loved ones at the Build-A-Bear Workshop, such as with a HeartBox.
As ever through Build-A-Bear, the rose-themed teddy bears can be customized with floral scents and special voice messages to share heartfelt greetings on Valentine's Day and other meaningful occasions. For adult consumers giving gifts this Valentine's Day season, the Bouquet Bear is a lasting gift that can only be found online and it has the potential to support people shopping for kids, girlfriends, partners and other loved ones.
There are also other new ways to gift loved ones at the Build-A-Bear Workshop, such as with a HeartBox.
Trend Themes
1. Customizable Keepsake Gifts - Create an opportunity to disrupt the gift industry by offering customizable, sentimental gifts like the FURever Flower Shoppe Bouquet Bear.
2. Online-exclusive Products - The success of online-exclusive products like the Bouquet Bear provides an opportunity for retailers to create exclusive products solely sold online.
3. Sensory Experience Products - Scent customization for products like the FURever Flower Shoppe Bouquet Bear creates an opportunity to innovate in the sensory experience product industry.
Industry Implications
1. Toy and Gift Industry - Innovative personalization options like scent and custom voice messages for products like the Bouquet Bear present an opportunity for disruption in the toy and gift industry.
2. Online Retail Industry - Online-exclusive product offerings like the FURever Flower Shoppe Bouquet Bear indicates a need for innovation in the online retail industry.
3. Scent and Fragrance Industry - The customization of scent for products like the Bouquet Bear suggests a need for innovation in the scent and fragrance industry.
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