'Easy' Takes the Embarrassment Out of Menstrual Hygiene Products
Laura McQuarrie — October 29, 2016 — Lifestyle
References: easyperiod & marketingmag
'Easy' is the name of a new organic delivery subscription service that's aiming to set itself apart by taking the shame out of menstrual hygiene products and the discomfort that often surrounds a woman's natural body functions.
'No Shame' is the name of Easy's newest campaign, which features posters that help to reveal what's often hidden behind closed doors. For instance, one poster features a woman going skinny dipping with a visible tampon string, while another shows a couple changing a set of period-stained sheets.
All too often, a woman's own discomfort regarding menstruation is often based purely on societal pressures. Alyssa Bertram, the CEO and founder of Easy remarks: "We wanted to do something that made people talk about periods because it’s something that is still looked at as taboo or shameful, which is a bit ridiculous in this day and age."
'No Shame' is the name of Easy's newest campaign, which features posters that help to reveal what's often hidden behind closed doors. For instance, one poster features a woman going skinny dipping with a visible tampon string, while another shows a couple changing a set of period-stained sheets.
All too often, a woman's own discomfort regarding menstruation is often based purely on societal pressures. Alyssa Bertram, the CEO and founder of Easy remarks: "We wanted to do something that made people talk about periods because it’s something that is still looked at as taboo or shameful, which is a bit ridiculous in this day and age."
6.1
Score
Popularity
Activity
Freshness
