This Coca-Cola Bottle Captures the Special Moment of Sipping Coke
Laura McQuarrie — November 11, 2016 — Tech
References: cocacola.co.il & adeevee
Advertising agency Gefen Team of Tel-Aviv, Israel recently created a Coca-Cola bottle that makes it possible for people to capture themselves in the act of drinking.
The 'Coca-Cola Selfie Bottle' is a custom-designed camera that perfectly fits over a half-liter Coke bottle and includes proprietary technology to pick up on when there is a 70-degree tilt, or when someone is likely taking a swig of soda.
The Selfie Bottle was created for the Coca-Cola Summer Love, which is the biggest brand outdoor event in Israel. All of the pictures taken with the Selfie Bottle get shared to Coca-Cola's Snapchat, Instagram and Facebook, making it possible for people to capture a myriad of special moments without having to stop, snap a photo and share on social media.
The 'Coca-Cola Selfie Bottle' is a custom-designed camera that perfectly fits over a half-liter Coke bottle and includes proprietary technology to pick up on when there is a 70-degree tilt, or when someone is likely taking a swig of soda.
The Selfie Bottle was created for the Coca-Cola Summer Love, which is the biggest brand outdoor event in Israel. All of the pictures taken with the Selfie Bottle get shared to Coca-Cola's Snapchat, Instagram and Facebook, making it possible for people to capture a myriad of special moments without having to stop, snap a photo and share on social media.
Trend Themes
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Custom-designed Camera Bottles — Opportunity for companies to create custom-designed camera accessories for various beverages, capturing special moments in the act of consumption.
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Proprietary Sensor Technology — Development of advanced sensor technology to detect specific actions or movements, allowing for unique user experiences and data collection.
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Social Media Integration — Integrating social media platforms into physical products, enabling real-time sharing and engagement with consumers.
Industry Implications
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Beverage Accessories — Manufacturers of beverage accessories can innovate by incorporating camera technology into their products, enhancing user experiences and creating new market opportunities.
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Sensor Technology — Companies specializing in sensor technology can explore the development of proprietary sensors that detect unique movements or actions, opening up possibilities in various industries.
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Marketing and Advertising — Marketing and advertising agencies can leverage social media integration and experiential campaigns, offering creative ways for brands to engage with consumers and drive brand awareness.
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