Vodka Mariette is launching a new anti-harassment campaign that aims to have people saying "Yes to Vodka, No to Catcalling." According to the figures that Vodka Mariette collected from the non-profit organisation Stop Street Harassment, "65% of women and 25% of men have experienced offensive behavior in public, ranging from sexual to xenophobic in nature."
In order to decrease these numbers, Vodka Mariette is calling for all drivers who transport Vodka Mariette to sign a 'Drivers of Change Oath.'
Including its drivers as part of this anti-harassment campaign is a unique move from Vodka Mariette, especially since it spotlights a segment of its team that is usually kept behind the scenes. Hopefully, the public will be inspired to follow suit and keep the streets safe for everyone.
Anti-Harassment Drink Campaigns
More Stats +/-
Homeless Shelter Buses
Anti-Harassment Ad Campaigns
Feminist Presidental Essays
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.