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Anti-Harassment Drink Campaigns

Vodka Mariette's Anti-Harassment Campaign Thwarts Catcalling

— August 17, 2016 — Marketing
Vodka Mariette is launching a new anti-harassment campaign that aims to have people saying "Yes to Vodka, No to Catcalling." According to the figures that Vodka Mariette collected from the non-profit organisation Stop Street Harassment, "65% of women and 25% of men have experienced offensive behavior in public, ranging from sexual to xenophobic in nature."

In order to decrease these numbers, Vodka Mariette is calling for all drivers who transport Vodka Mariette to sign a 'Drivers of Change Oath.'

Including its drivers as part of this anti-harassment campaign is a unique move from Vodka Mariette, especially since it spotlights a segment of its team that is usually kept behind the scenes. Hopefully, the public will be inspired to follow suit and keep the streets safe for everyone.
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