Rogers' 'Roam Like Home' Campaign Spotlights International Coverage
Laura McQuarrie — August 20, 2016 — Tech
References: rogers & marketingmag
'Roam Like Home' is a new campaign from wireless provider Rogers that emphasizes its far-reaching international coverage plans.
The focus of the campaign is centered around international mountain guide Michael Horst, who is a real customer and an avid adventurer who often works abroad. Roam Like Home follows Horst on a journey to the top of the French Alps, where he makes a seamless video call back to his family in Squamish, British Columbia. Rogers reports that the call between Horst and his family was filmed using Horst's own camera without the use of a green screen.
As of late, Rogers has been using more real customers in its advertisements as part of new marketing efforts to better connect with consumers in an authentic way.
The focus of the campaign is centered around international mountain guide Michael Horst, who is a real customer and an avid adventurer who often works abroad. Roam Like Home follows Horst on a journey to the top of the French Alps, where he makes a seamless video call back to his family in Squamish, British Columbia. Rogers reports that the call between Horst and his family was filmed using Horst's own camera without the use of a green screen.
As of late, Rogers has been using more real customers in its advertisements as part of new marketing efforts to better connect with consumers in an authentic way.
Trend Themes
1. Real Customer Marketing - The use of real customers in advertisements provides an authentic connection with consumers.
2. International Coverage Plans - The emphasis on far-reaching international coverage provides opportunities for telecom providers to differentiate themselves.
3. Seamless Video Communication - The demonstration of seamless video calls opens up opportunities for technology companies to improve communication experiences.
Industry Implications
1. Telecom - Telecom providers can leverage real customer marketing and highlight their international coverage plans to attract and retain customers.
2. Travel and Adventure - The campaign featuring an adventurous mountain guide showcases the potential for partnerships between telecom providers and the travel and adventure industry.
3. Technology - The seamless video communication demonstrated in the campaign presents opportunities for technology companies to develop innovative communication solutions.
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