Following the release of its fried chicken-scented sunscreen, KFC has launched a new marketing campaign that involves a fictional football team called the 'Kentucky Buckets.' With football season just around the corner, the new campaign reminds customers that fried chicken makes a great tailgate snack.
The humorous new campaign includes an ad promoting "the first professional football team fueled by fried chicken." In the ad, Colonel Sanders -- played by actor Rob Riggle -- is seen coaching the Kentucky Buckets by tempting them with an oversized bucket of fried chicken. While the state of Kentucky has no professional football team of its own, the ad cleverly taps into America's love affair with both sports and fried chicken.
Set to make its debut on television and YouTube this week, the new ad puts a sporty twist on the chain's signature dish.