Following the release of its fried chicken-scented sunscreen, KFC has launched a new marketing campaign that involves a fictional football team called the 'Kentucky Buckets.' With football season just around the corner, the new campaign reminds customers that fried chicken makes a great tailgate snack.
The humorous new campaign includes an ad promoting "the first professional football team fueled by fried chicken." In the ad, Colonel Sanders -- played by actor Rob Riggle -- is seen coaching the Kentucky Buckets by tempting them with an oversized bucket of fried chicken. While the state of Kentucky has no professional football team of its own, the ad cleverly taps into America's love affair with both sports and fried chicken.
Set to make its debut on television and YouTube this week, the new ad puts a sporty twist on the chain's signature dish.
What's Driving This Trend
- Fictional Sports Teams
- Creating fictional sports teams as part of marketing campaigns is a trend that engages consumers and taps into their love for sports.
- Humorous Advertising
- Using humor in advertising campaigns is a trend that captures attention and creates a positive brand image.
- Pop Culture References
- Incorporating pop culture references, such as sports, in marketing campaigns is a trend that resonates with consumers and creates brand recognition.
Who This Affects Most
- Fast Food
- The fast food industry can capitalize on the trend of creating fictional sports teams to engage customers and increase brand loyalty.
- Sports Merchandise
- The sports merchandise industry can benefit from the trend of fictional sports teams by creating merchandise for collectors and fans.
- Advertising
- The advertising industry can leverage the trend of using humor and pop culture references to create innovative and memorable campaigns for their clients.
