Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

CoverGirl's Newest Brand Ambassador is Beauty Blogger Nura Afia

 - Nov 3, 2016
References: facebook & refinery29
CoverGirl recently made headlines for announcing Muslim beauty blogger Nura Afia as its newest brand ambassador. While Afia is already known online for her beautiful makeup tutorials, now the blogger will be representing Muslim women who wear the hijab on a global scale.

Afia is joining the CoverGirl team as part of a campaign for the brand's new 'So Lashy!' mascara, which has been dubbed "the first mascara designed for any and all lash types." Afia will be featured in ads for the new mascara alongside fellow brand ambassadors Amy Pham, Sofia Vergara, Chloe and Halle Bailey, Katy Perry and James Charles, who is the first male face of the brand.

The inclusion of influencers such as Afia and Charles in CoverGirl's new campaign demonstrates the brand's commitment to better representing the changing face of the beauty industry in mainstream media.

Image Credit: CoverGirl