Jeremy Clarkson, Richard Hammond and James May, the three former hosts of 'Top Gear' and the upcoming 'The Grand Tour,' have lent their voices to a unique marketing campaign. For owners of an Amazon Echo who use the device in conjunction with Alexa home assistant, the hosts of The Grand Tour can be the voices they first hear in the morning thanks to the new alarm.
The celebrity alarm can be accessed through the Alexa app under a new category called 'Celebrity.' Users will need to activate the alarm for it to function, meaning that no Alexa users will have the hosts shouting at them by accident.
The Grand Tour is being released exclusively on Amazon Prime, so this bit of co-branding is savvy for both parties.
Key Themes Behind This Trend
- Celebrity-voiced Virtual Assistants
- Opportunity for companies to collaborate with celebrities to offer unique voice experiences through virtual assistants.
- Marketing Through Branded Voice Experiences
- Opportunity for marketers to use branded voice experiences as a promotional tool, adding value to the product functionality.
- Personalized Alarm Clocks
- Opportunity for companies to offer consumers personalized and unique alarm clock experiences with the use of virtual assistants.
Where This Applies
- Virtual Assistants
- Incorporating unique celebrity-voices in virtual assistants could enhance user experiences and engagement, and generate more users and revenue.
- Marketing
- Branded voice experiences can be a successful marketing strategy to enhance brand value and recognition, and increase customer engagement and loyalty.
- Technology
- Developing personalized and unique alarm clock experiences through virtual assistants could incorporate innovative technologies and generate more revenue streams for technology companies.
