Jeremy Clarkson, Richard Hammond and James May, the three former hosts of 'Top Gear' and the upcoming 'The Grand Tour,' have lent their voices to a unique marketing campaign. For owners of an Amazon Echo who use the device in conjunction with Alexa home assistant, the hosts of The Grand Tour can be the voices they first hear in the morning thanks to the new alarm.
The celebrity alarm can be accessed through the Alexa app under a new category called 'Celebrity.' Users will need to activate the alarm for it to function, meaning that no Alexa users will have the hosts shouting at them by accident.
The Grand Tour is being released exclusively on Amazon Prime, so this bit of co-branding is savvy for both parties.