Jeremy Clarkson, Richard Hammond and James May, the three former hosts of 'Top Gear' and the upcoming 'The Grand Tour,' have lent their voices to a unique marketing campaign. For owners of an Amazon Echo who use the device in conjunction with Alexa home assistant, the hosts of The Grand Tour can be the voices they first hear in the morning thanks to the new alarm.
The celebrity alarm can be accessed through the Alexa app under a new category called 'Celebrity.' Users will need to activate the alarm for it to function, meaning that no Alexa users will have the hosts shouting at them by accident.
The Grand Tour is being released exclusively on Amazon Prime, so this bit of co-branding is savvy for both parties.
Promotional Celebrity-Voiced Alarms
More Stats +/-
Scented Sensory Alarms
AI Alarm Clocks
Humanizing Alarm Clocks
Inexpensive Smart Alarm Clocks
Connected Alarm Clocks
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.
The Hosts from 'The Grand Tour' Voice an Alarm in Amazon Alexa
- By: Joey HaarNov 14, 2016