In an effort to bring more families into its restaurants, Chipotle is running a new promotion that lets kids eat free every Sunday. While the chain has tried everything from loyalty programs to happy hour promotions to win back its once-loyal customers, its latest campaign is specifically focused on families with children.
The new Chipotle promotion allows kids to eat free every Sunday provided that the children are with an adult who purchases a regular-priced burrito, bowl, salad or order of tacos. The free kid's meal consists of either a quesadilla or two build-your-own tacos. To further bolster its family-friendly image, the chain is also teaming up with the children's book 'Dragons Love Tacos' to provide kids with a free activity sheet that will accompany their meal.