The Fast Food Chain Wendy's is Hopping on the Sriracha Craze

 - Dec 8, 2016
References: adweek
Wendy's is a fast food chain that is not often known for its spicy flavors, but its recent partnership with the popular hot sauce brand Sriracha is changing that fact.

Many brands have been partnering with Sriracha as of late and Wendy's is the latest to do so. In order to promote its new Sriracha flavored fries and chicken sandwiches, the brand has revealed a hot sauce themed campaign. The campaign begins in its first three days with the word 'Sriracha' taking over its website and social channels in order to intrigue viewers, while various commercials use humor to appeal to younger demographics.

By using every possible platform it has to promote its newest line of products, Wendy's is able to target a wide range of demographics.