Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Svedka Series Pokes Fun at the Horrors of "First World Problems"

 - Oct 26, 2016
References: svedka & marketingmag
'First World Horrors' is Svedka's Halloween campaign for the year, which explores some of the frightening "first world problems" faced by many Millennials across the world.

Each video sets the scene with a creepy introduction and a cast dressed up in Halloween costumes, but the most terrifying aspects of the ads are the tales told. In one extremely short Svedka commercial titled 'Text,' the horrors of not receiving a text message back from someone is expressed. Others in the series include 'Space' and 'Likes,' which address running out of storage space on one's phone and the pressures of gaining recognition on social media.

At the end of each comical Halloween ad, Svedka reminds how its products can be used to spice up cocktails for upcoming holiday parties.