'First World Horrors' is Svedka's Halloween campaign for the year, which explores some of the frightening "first world problems" faced by many Millennials across the world.
Each video sets the scene with a creepy introduction and a cast dressed up in Halloween costumes, but the most terrifying aspects of the ads are the tales told. In one extremely short Svedka commercial titled 'Text,' the horrors of not receiving a text message back from someone is expressed. Others in the series include 'Space' and 'Likes,' which address running out of storage space on one's phone and the pressures of gaining recognition on social media.
At the end of each comical Halloween ad, Svedka reminds how its products can be used to spice up cocktails for upcoming holiday parties.