This past spring, the San Francisco-based bank Wells Fargo ran a social media campaign called #GetCollegeReady as a way to anticipate the needs of recent high school graduates. The campaign not only rewarded students for making it to graduation, but also provided them with valuable tools to help navigate the next stage of their life.
The #GetCollegeReady campaign consisted of a Twitter-powered convey belt moving a tiny car through a model set representing different milestones. Students were then asked to tweet about the campaign to slowly move the car through the different life stages. Those who pushed the car past each milestone were ultimately rewarded with everything from fashion gift cards and fitness trackers to tablets and smart watches.
The contest helped convey Well Fargo's commitment to helping students prepare for the college years ahead by making the transition from high school just a little bit easier.
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