This KFC candle was offered as a prize from the company to consumers as part of a competition.
The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand's Instagram followers were to suggest ideas for new KFC merchandise and the individual who chose the best one would be sent this KFC candle as a prize. After suggestions like "KFC-scented litter" and a "popcorn chicken hacky sack" – the winning suggestion was "KFC stamps." The winner was sent the novelty candle, which features an image of the Colonel himself and has a faint scent of fried chicken.
This unique promotional giveaway works as a great example for other brands about how to keep their consumers engaged in creative ways.
What Makes This Trend Stand Out
- Branded Novelty Merchandise
- Explore the opportunity to create unique and engaging merchandise that aligns with your brand's image and values.
- Consumer-generated Promotion Ideas
- Encourage consumers to suggest ideas for new products or promotions to foster a sense of engagement and creativity.
- Scented Marketing
- Consider using scent as a marketing tool to create a memorable and immersive brand experience.
Sectors Adopting This
- Food and Beverage
- Food and beverage companies can explore the creation of unique scented merchandise to increase brand visibility and engagement.
- Social Media and Marketing
- Social media and marketing agencies can leverage consumer-generated ideas to develop innovative promotional campaigns.
- Home Goods and Decor
- Home goods and decor companies can explore the creation of scented candles and other unique products to cater to consumers' desire for novelty and sensory experiences.
