This KFC candle was offered as a prize from the company to consumers as part of a competition.
The social media promotion was offered by KFC New Zealand and involved a unique concept. The brand's Instagram followers were to suggest ideas for new KFC merchandise and the individual who chose the best one would be sent this KFC candle as a prize. After suggestions like "KFC-scented litter" and a "popcorn chicken hacky sack" – the winning suggestion was "KFC stamps." The winner was sent the novelty candle, which features an image of the Colonel himself and has a faint scent of fried chicken.
This unique promotional giveaway works as a great example for other brands about how to keep their consumers engaged in creative ways.