The 'Feel the Burn?' billboards that popped up in Los Angeles featured a politically inspired aesthetic that helped to drive attention towards health tests and sexual health.
The billboards promote the website FreeSTDCheck.org that is oriented towards enabling people of all age ranges to find the nearest location where they can get STD/STI testing and treatment. The website aims at making it easier than ever for people of all age ranges and sexual profiles to get tested.
The 'Feel the Burn?' billboards are the work of the AIDS Healthcare Foundation, which is a non-profit that is dedicated towards HIV prevention, healthcare and testing. The organization's use of politically inspired imagery to help promote the health test service takes a topical approach that's eye-catching.