To celebrate some of 2016's most popular songs and artists, as well as to take note of the strange behavior many of its users resorted to at key times in the year, a series of new Spotify ads were created. As Adweek reports, the campaign was "developed by Spotify's internal creative team" and has been shown in the US, the UK, Germany and France.
Boasting vibrant colors, the large billboards immediately capture one's attention, inviting them to read the informative headlines contained on them.
Included are phrases like, "Dear person in the Theater District who listened to the Hamilton Soundtrack 5,376 times this year, can you get us tickets?" and "Dear person who played 'Sorry' 42 times on Valentine's Day, what did you do?" With these Spotify ads, the company relates to consumers in a more direct way, showing them what those around them are listening to and catering it to their area.