These TTC Ads Encourage Pedestrians to Stay Focused and Stay Safe

 - Apr 6, 2016
References: ttc & gizmodo
The Toronto Transit Commission or TTC has released a new series of TTC ads that aim to educate pedestrians about how their behavior can be altered to reduce the chances of them suffering from accidents.

The so-called 'Stay Focused, Stay Safe' campaign features a variety of posters that instruct pedestrians to pay more attention to what's going on around them -- an important message in a time when many pedestrians walk around busy city streets and subway platforms with their faces buried in their smartphone screens.

This ad campaign has unsurprisingly attracted a bit of controversy because it deviates from the norm by daring to ask pedestrians to take more responsibility for their safety. However, there's no question that this is a brash and bold ad campaign that will get pedestrians, drivers and motorists to think more about how pedestrian safety can be boosted.