While the content on billboards is usually what makes people turn their heads, architect Tom Wiscombe's new design for the billboard itself will be sure to draw attention. Slated to go up in Los Angeles' West Hollywood Belltower, Tom Wiscombe's billboard concept is a crystalline structure that reimagines all the facets of what a billboard should be.
Even the most experimental billboard concepts today essentially boil down to using a digital screen rather than a static image. While Tom Wiscombe's design incorporates a digital screen, it goes far beyond just that. Firstly, the freestanding structure will have ad space on both sides. Those ads will stand vertically, rather than horizontally, with a slightly canted angle that will juxtapose the surrounding architecture. The billboard is meant as an interactive experience, with space in the middle of the structure that pedestrians can enter and explore.
Why This Trend Is Growing
- Interactive Billboards
- Opportunity for billboard companies to create immersive and interactive experiences for viewers.
- Novel Design
- Opportunity for architects and designers to reimagine the traditional concept of billboards and create visually striking structures.
- Vertical Advertising
- Opportunity for advertisers to utilize vertical ad space and create unique visual impact.
Industries Being Reshaped
- Advertising
- Opportunity for advertising agencies to incorporate interactive elements and unique designs into their campaigns.
- Architecture
- Opportunity for architects to explore new possibilities in billboard design and collaborate with advertisers.
- Digital Signage
- Opportunity for digital signage companies to develop innovative solutions for interactive billboards and vertical advertising.
