To demonstrate the kind of precision and accuracy that its brushes can provide, Purdy created an unusual brick wall mural. Rather than painting over the flat surfaces of the bricks, Purdy showcased how its products handle detail work by only painting colors on the thin pieces of mortar between each brick.
The mural was designed to spell out "PAINT" and was stationed beside a small poster that advertised the brand and its message on painting with accuracy. As well as demonstrating the abilities of its painting products, this mural is a clever way to add interest to the side of a building in an urban area.
Street art-inspired out-of-home advertisements like this one from Purdy have gained popularity from being both cost-effective and eye-catching.
Purdy Creates a Brick Wall Mural by Adding Color Only to the Mortar
Laura McQuarrie — April 5, 2016 — Marketing
References: purdy & creativeguerrillamarketing