To demonstrate the kind of precision and accuracy that its brushes can provide, Purdy created an unusual brick wall mural. Rather than painting over the flat surfaces of the bricks, Purdy showcased how its products handle detail work by only painting colors on the thin pieces of mortar between each brick.
The mural was designed to spell out "PAINT" and was stationed beside a small poster that advertised the brand and its message on painting with accuracy. As well as demonstrating the abilities of its painting products, this mural is a clever way to add interest to the side of a building in an urban area.
Street art-inspired out-of-home advertisements like this one from Purdy have gained popularity from being both cost-effective and eye-catching.
What's Driving This Trend
- Precision Painting
- Opportunity for advancement in small-scale, detailed painting techniques and tools.
- Out-of-home Advertising
- Opportunity for innovative forms of advertising in urban areas, particularly street art-inspired ads.
- Visual Marketing
- Opportunity for companies to showcase their products or services through creative and visually appealing displays.
Who This Affects Most
- Painting Industry
- Opportunity to develop and market precision painting tools and techniques.
- Advertising Industry
- Opportunity to create more unique and eye-catching forms of out-of-home advertising.
- Marketing Industry
- Opportunity to explore new ways of showcasing products or services through visually appealing displays.
