In celebration of '100 Years of Colour,' Crayola sent a double-decker bus on a tour across several retail stops throughout the UK, providing kids with the chance to partake in games, activities and enjoy a range of performances. As well as celebrating a momentous anniversary, the bus tour was also a strategically timed one that coincided with the busy back-to-school season.
Families who boarded the bus and took pictures were able to upload their snapshots to the Crayola Bus Tour Facebook event page for the chance to win a limited-edition Crayola 100th Anniversary bundle.
The 100 Years of Colour bus tour from Crayola recently concluded its route at Smyths toy store in North East England.
What's Driving This Trend
- Interactive Bus Tours
- Interactive live events on buses to engage children in fun activities and games.
- Anniversary Themed Tours
- Buses and other tours themed around commemorative occasions as a unique marketing strategy.
- Social Media Contests
- Contests held on social media platforms to increase user engagement and provide incentives for participation.
Who This Affects Most
- Entertainment
- Entertainment companies can leverage this trend to offer unique experiences to children and their families as a part of their event management services.
- Marketing and Advertising
- Marketing and advertising companies can offer these interactive experiences to brands as a part of their promotional strategies, especially during important events and anniversaries of brands.
- Social Media
- Social media platforms can leverage this trend to increase user engagement by hosting and promoting contests and events that are relevant to their target audiences.
