This Game of Thrones Ad Uses Textiles to Recreate an Iconic Scene
Laura McQuarrie — April 5, 2016 — Pop Culture
References: hbo & eventmagazine
In celebration of the release of Game of Thrones' fifth season on Blu-ray and DVD and the coming of the sixth season, HBO set up a unique Game of Thrones ad in the Crossing Gallery at Central Saint Martins.
Rather than installing a paper poster with the cast's familiar faces, HBO crafted an intricate piece of artwork with help from 50 members of the UK's textile community. After more than 30,000 hours, the Embroiderer’s Guild, Royal School of Needlework and others created a piece that brings the massacre of Hardhome to life. As well as employing digital printing, the textile mural also uses surface stitchery, machine embroidery, as well as other intricate tasks like beading and appliqué.
In anticipation of the new season, Game of Thrones has been teased with a number of inventive stunts, including chocolate dragon Easter eggs and elaborate snow art.
Rather than installing a paper poster with the cast's familiar faces, HBO crafted an intricate piece of artwork with help from 50 members of the UK's textile community. After more than 30,000 hours, the Embroiderer’s Guild, Royal School of Needlework and others created a piece that brings the massacre of Hardhome to life. As well as employing digital printing, the textile mural also uses surface stitchery, machine embroidery, as well as other intricate tasks like beading and appliqué.
In anticipation of the new season, Game of Thrones has been teased with a number of inventive stunts, including chocolate dragon Easter eggs and elaborate snow art.
Trend Themes
1. Textile Art - Disruptive innovation opportunity: Explore the use of textile art in advertising and marketing campaigns to create unique and engaging experiences for consumers.
2. Digital Printing - Disruptive innovation opportunity: Develop new applications for digital printing technology in the textile industry, such as creating high-resolution and detailed textile murals.
3. Inventive Stunts - Disruptive innovation opportunity: Think outside the box and create attention-grabbing stunts or promotions to generate excitement and anticipation for upcoming seasons or releases.
Industry Implications
1. Textile - Disruptive innovation opportunity: Collaborate with textile artists and craftsmen to create unique and visually stunning pieces for advertising, decor, or fashion.
2. Printing - Disruptive innovation opportunity: Develop new printing technologies or techniques to enhance the quality and versatility of textile printing applications.
3. Entertainment - Disruptive innovation opportunity: Incorporate interactive and immersive experiences, like textile murals, into promotional activities for movies, TV shows, or video games.
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