Instead of choosing a more 'modern' platform to promote his album, James Blake went back in time and enlisted the illustrator Sir Quentin Blake to create album art and promotional material for his new musical release.
Sir Quentin Blake, who's work is best known for being featured in all of the books written by the children's author Roald Dahl, is highly revered for his unique illustrations. By invoking nostalgia in the generations that grew up reading Roald Dahl books, James Blake managed to generate a mysterious and unique 'buzz' around his album.
The album artwork features the same distinct style that Sir Quentin Blake has always had -- the muted colors and 'scraggly' lines invoke a sense of wonder that was so tangibly felt when reading Roald Dahl's classic children's books. The results show that sometimes going for the classic route rather than the contemporary one may be more effective.