This Mary Free Bed Rehabilitation Hospital ad features an alternative approach to advertising its services. Rather than making its main message clear from the beginning, the billboard began by being styled like a giant word jumble, with no identifiable letters, words or phrases visible.
After appearing somewhat cryptic and mysterious for a time, the billboard ad was rearranged to reveal words in orange that read: "We'll put you back together" and "Refer yourself to Mary Free Bed" in green.
Dynamic billboards of this nature have become popular ways for marketers to attract the attention of consumers at one point in time and ensure that their eyes will return to the advertisement at a later date.
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