A company by the name of RoadAds has come up with a wonderfully simple yet devastatingly effective truck billboard that brings together a crystal-clear high-tech display along with GPS technology that makes it possible to change the content of the billboards depending on trucks' location, a geo-targeted approach that will appeal to local businesses looking to advertise their products and services.
The RoadAd truck billboards comprise e-ink screens whose content is determined by location information drawn from GPS and Internet connectivity modules.
RoadAds' dynamic truck billboards are an absolutely brilliant idea. Not only do trucks offer large surfaces that are ideal to mount billboards upon -- and that drivers of vehicles behind them on the highway can't help but look at -- but they also travel across large swathes of territory, giving them great visibility.
What's Driving This Trend
- Geo-targeted Advertising
- RoadAds' truck billboards demonstrate the effectiveness of geo-targeted advertising using GPS technology to change content based on location.
- Digital Billboard Displays
- RoadAds' use of e-ink screens to display dynamic ad content creates opportunities for cost-effective, high-tech billboard advertising.
- Smart Transportation Marketing
- RoadAds' innovative truck billboards offer a new avenue for local businesses to market their products and services through mobile advertising.
Who This Affects Most
- Advertising
- RoadAds' truck billboards demonstrate disruptive innovation opportunities for digital advertising in the outdoor advertising industry.
- Transportation
- RoadAds' intelligent use of vehicles presents an opportunity for the transportation industry to explore new revenue streams in smart fleet marketing.
- Location-based Marketing
- RoadAds' geo-targeted truck billboards show how location-based marketing can be effectively implemented by local businesses to specifically target their customer base.
