To advertise itself as a leading provider of distance education programs, Unijorge University created a clever set of illusion posters to be displayed on the sides of bus shelters in Brazil.
From up close, the black and white posters only seem to be confusing clusters of black and white shapes. However, backing up a considerable amount from the posters reveals the faces of world icons like Gandhi, Einstein and Charlie Chaplin. At the bottom of these ads, the posters succinctly read: "For those who need distance."
As well as using creative graphics to emphasize its point, these ads from Unijorge University also spotlight famous world thinkers in their respective fields who formed some of the most world-changing ideas outside of traditional classroom environments.