The Nike Vision Campaign can be appreciated on a few levels. Not only are the designs of the eyewear incredible, but the photography showcasing them is just as striking. Going the opposite of what people would expect, the images are dark instead of sunny. This lends a dramatic edge to the looks while allowing the reflective colors of the specs to stand out.
Shot by Tim Tadder, the Nike Vision Campaign embraces the slogan, "Your eyes have evolved." It features styles for both men and women. In addition to a ton of movement and complimentary athletic outfits, the ad campaign features some visually stimulating digital art that gives the eyewear product a futuristic twist, playing into the slogan.
The Nike Vision Campaign Gives the Sporty Look a Dramatic Edge
Meghan Young — April 4, 2016 — Marketing
References: timtadder & behance.net